China is one of the world’s most important manufacturing bases for fishing tackle, supplying fishing rods, reels, lures, lines, hooks and accessories to brands, importers, wholesalers and retailers around the world.
However, choosing a fishing tackle manufacturer in China is not simply about finding the lowest quotation. Buyers also need to consider product specialization, OEM capability, minimum order quantities, quality control, sampling, production lead time and the supplier’s ability to support long-term product development.
This guide introduces 10 representative fishing tackle manufacturers in China that overseas buyers may consider when sourcing fishing products.
The companies below are not ranked from best to worst. They were selected based on manufacturing specialization, product range, OEM/ODM capability, export orientation and publicly available company information.
Quick Comparison of Fishing Tackle Manufacturers in China
| Manufacturer | Location | Main Products | Main Strength | Best For |
|---|---|---|---|---|
| Fantan Fishing Tackle | Ningbo, Zhejiang | Rods, reels, lures, lines, hooks, accessories | One-stop sourcing & OEM/ODM | Importers, brands and wholesalers |
| Weihai Guangwei Group | Weihai, Shandong | Rods, reels, baits, accessories | Large-scale integrated manufacturing | Large-volume buyers |
| Ningbo Haibo Group | Ningbo, Zhejiang | Fishing reels | Reel engineering & OEM manufacturing | Reel brands and importers |
| Shandong Weihai Huanqiu Fishing Tackle | Weihai, Shandong | Carbon & fiberglass fishing rods | Large-scale rod manufacturing | Rod distributors and brands |
| Weihai CRONY Fishing Tackle | Weihai, Shandong | Freshwater, saltwater and fly rods | Rod design and development | Performance rod buyers |
| Weihai Xinxing Fishing Tackle | Weihai, Shandong | Fishing rods and tackle | OEM rod production | Private-label rod buyers |
| Weihai KYORIM Fishing Tackle | Weihai, Shandong | Carbon fishing rods | Carbon rod specialization | Lure and rod brands |
| Weihai Sea Loong King Outdoor Products | Weihai, Shandong | Fishing lines and tackle | Fishing line manufacturing | Line importers and distributors |
| Weihai Shengxin Outdoor Products | Weihai, Shandong | Hard lures, soft lures, metal lures | Lure OEM/ODM and R&D | Lure brands and wholesalers |
| Weihai Dexin Fishing Tackle | Weihai, Shandong | Fishing tackle and accessories | Manufacturing and product development | Buyers looking for additional OEM options |
1. Fantan Fishing Tackle Co., Ltd.
Best for: One-stop fishing tackle sourcing and flexible OEM/ODM projects
Fantan Fishing Tackle is a China-based B2B fishing tackle supplier serving fishing brands, importers, wholesalers, distributors and retailers.
Unlike manufacturers focused on only one product category, Fantan Fishing provides a broader sourcing solution covering fishing rods, fishing reels, fishing lures, fishing lines, hooks and fishing accessories.
This makes the company particularly suitable for buyers who want to consolidate several product categories through one supplier rather than
coordinating with multiple factories.
Main Products
- Fishing rods
- Spinning reels
- Baitcasting reels
- Conventional reels
- Hard and soft fishing lures
- Fishing lines and leaders
- Hooks
- Fishing accessories
OEM & Customization
Depending on the product category and order quantity, customization can include:
- Private logo
- Product colors
- Packaging
- Rod specifications
- Reel configurations
- Lure colors
- Product accessories
- Custom product development
Fantan Fishing is particularly suitable for buyers building a complete fishing tackle range or developing private-label products across multiple categories.
Best suited to: wholesalers, distributors, private-label brands, tackle retailers and importers requiring multi-category sourcing.
2. Weihai Guangwei Group Co., Ltd.
Best for: Large-scale fishing tackle and fishing rod manufacturing
Founded in 1987, Weihai Guangwei Group is one of the most established companies in China’s fishing tackle manufacturing industry.
Its outdoor equipment business includes fishing rods, fishing reels, fishing bait and related fishing tackle. The company also has extensive capabilities in carbon fiber and composite materials. Guangwei states that its fishing products are exported to dozens of countries and regions worldwide.
The company’s manufacturing structure includes several subsidiaries covering fishing rods, precision fishing reel manufacturing and other outdoor equipment.
Main Products
- Fishing rods
- Fishing reels
- Fishing bait
- Fishing accessories
- Carbon fiber and composite products
Why Buyers Consider Guangwei
Guangwei’s major advantage is scale. Its official information reports large annual production capacity for both fishing rods and fishing reels, making it particularly relevant for established distributors and large-volume sourcing programs.
Best suited to: large importers, established fishing brands and buyers requiring substantial production capacity.
3. Ningbo Haibo Group
Best for: Fishing reel OEM and engineering
Haibo is one of China’s better-known fishing reel manufacturers.
Its fishing tackle business began in 1994 and integrates R&D, design, manufacturing and sales. According to the company, Haibo has provided long-term OEM manufacturing for a number of internationally recognized fishing tackle brands.
Haibo also reports dedicated production lines, CNC machining equipment, precision gear processing equipment, painting facilities and quality-testing systems.
Main Products
- Spinning reels
- Baitcasting reels
- Conventional reels
- Trolling reels
- Other fishing reel systems
Why Buyers Consider Haibo
For buyers developing reels, engineering capability is often more important than simply choosing a catalog model. Gear design, drag systems, machining accuracy, tolerances and long-term durability all matter.
Haibo’s focus on fishing reel manufacturing makes it especially relevant for buyers looking for more technically developed reel programs.
Best suited to: fishing reel brands, importers and distributors looking for OEM reel production.
4. Shandong Weihai Huanqiu Fishing Tackle Industrial Co., Ltd.
Best for: High-volume carbon and fiberglass fishing rods
Huanqiu is another long-established manufacturer in Weihai.
The company states that it was established in 1985 and specializes in the research, development and production of fiberglass and carbon-fiber fishing rods.
Its official information describes a large workforce and substantial annual rod production capacity, making Huanqiu particularly suitable for volume-oriented rod programs.
Main Products
- Carbon fishing rods
- Fiberglass fishing rods
- Various freshwater rods
- Various saltwater rods
Why Buyers Consider Huanqiu
For large distributors and brands, stable rod production capacity and experience with different blank materials can be important advantages.
Best suited to: high-volume fishing rod buyers, wholesalers and established private-label rod programs.
5. Weihai CRONY Fishing Tackle Co., Ltd.
Best for: Specialized fishing rod design and development
CRONY is a Weihai-based fishing tackle company focused primarily on fishing rods.
Its product range includes freshwater rods, saltwater rods and fly rods, covering bass, trout, pike, catfish, carp, feeder, jigging and other fishing applications.
The company also highlights its R&D team, factory facilities and international partnerships.
Main Products
- Bass rods
- Trout rods
- Pike and musky rods
- Catfish rods
- Carp rods
- Feeder rods
- Saltwater rods
- Fly rods
Why Buyers Consider CRONY
CRONY is a good example of a manufacturer that concentrates heavily on rod design rather than trying to cover every fishing tackle category.
This can be an advantage for buyers who require more attention to rod action, blank design, components and technique-specific specifications.
Best suited to: rod brands and distributors looking for specialized freshwater or saltwater rod development.
6. Weihai Xinxing Fishing Tackle Co., Ltd.
Best for: OEM fishing rod production
Xinxing was founded in 1996 and describes itself as a professional fishing rod manufacturer in Weihai.
The company reports more than 200 workers and an annual fishing rod production capacity of approximately 2 million pieces, while also providing OEM services for overseas fishing companies.
Its catalog covers a wide variety of rod categories, including spinning, baitcasting, bass, surf, jigging, trolling and telescopic rods.
Main Products
- Spinning rods
- Baitcasting rods
- Bass rods
- Surf rods
- Jigging rods
- Trolling rods
- Telescopic rods
- Freshwater and saltwater rods
Why Buyers Consider Xinxing
The combination of broad rod coverage and established OEM production makes Xinxing relevant to companies looking to develop several rod families under one brand.
Best suited to: fishing rod brands, distributors and private-label buyers.
7. Weihai KYORIM Fishing Tackle Co., Ltd.
Best for: Carbon fishing rods and lure fishing applications
KYORIM is a Weihai fishing tackle company associated with carbon fishing rod production.
Public company information shows manufacturing activities involving fishing tackle, fishing tackle components and carbon-fiber products.
The KYORIM trademark is also registered for fishing rods, reels, lines, hooks, lures and other fishing tackle products.
The brand is particularly associated with lure fishing and carbon fishing rods.
Main Products
- Carbon fishing rods
- Lure rods
- Freshwater rods
- Saltwater rods
- Fishing tackle
Why Buyers Consider KYORIM
For buyers focused on modern lure fishing, lightweight carbon construction and technique-specific rod design are increasingly important.
KYORIM is therefore more relevant to buyers seeking rod-focused product development than to companies looking for a broad one-stop tackle supplier.
Best suited to: lure fishing brands, carbon rod buyers and specialized rod distributors.
8. Weihai Sea Loong King Outdoor Products Co., Ltd.
Best for: Fishing line sourcing
Sea Loong King is a Weihai-based fishing tackle manufacturer with a strong focus on fishing line products.
China Fish lists the company as a manufacturer, and industry supplier information identifies fishing line as one of its core manufacturing categories.
Main Products
- Braided fishing line
- Fishing line
- Fishing tackle
- Selected hooks and accessories
Why Buyers Consider Sea Loong King
Fishing line manufacturing requires different production capabilities from rods, reels and lures.
Buyers evaluating line suppliers should pay particular attention to:
- Diameter consistency
- Breaking strength
- Braiding quality
- Color stability
- Coating
- Spool packaging
- Private-label packaging
A specialist line manufacturer can therefore be more suitable than a general tackle supplier for large fishing line programs.
Best suited to: fishing line brands, wholesalers and distributors.
9. Weihai Shengxin Outdoor Products Co., Ltd.
Best for: Fishing lure OEM/ODM and product development
Shengxin is a specialized fishing lure manufacturer established in 2004.
The company states that it integrates R&D, production and sales, employs more than 200 people and has developed a large number of lure designs. It also explicitly offers OEM and ODM services.
Main Products
- Hard fishing lures
- Soft fishing lures
- Buzzbaits
- VIB lures
- Squid and shrimp-style lures
- Other artificial baits
Why Buyers Consider Shengxin
Lure buyers often need much more than logo printing. They may require:
- Mold development
- Custom colors
- Weight adjustments
- Hook changes
- Packaging
- Custom finishes
- New lure concepts
A specialist lure factory with in-house R&D can be particularly useful for brands developing proprietary lure ranges.
Best suited to: lure brands, wholesalers and private-label bait companies.
10. Weihai Dexin Fishing Tackle Co., Ltd.
Best for: Buyers evaluating additional China-based fishing tackle manufacturing options
Dexin is a Weihai-based fishing tackle manufacturer.
Public business information identifies its activities as including fishing tackle and accessories production, while China fishing industry exhibition records provide additional evidence of its presence in the manufacturing sector.
Compared with larger and more internationally visible manufacturers, publicly available English-language information about Dexin is more limited.
For that reason, buyers considering the company should conduct detailed supplier verification before placing volume orders.
What Buyers Should Verify
- Actual product specialization
- Factory capacity
- OEM experience
- Export markets
- Quality-control procedures
- MOQ
- Sampling
- Lead time
This kind of verification is important for any supplier, but particularly where public manufacturing information is limited.
How to Choose a Fishing Tackle Manufacturer in China
Finding a manufacturer is easy. Selecting the right manufacturer for your business is much more important.
Before requesting quotations, buyers should evaluate the following factors.
1. Choose a Specialist or a One-Stop Supplier
A specialist manufacturer may be better if you are developing one important product category.
For example:
- Reel specialists for advanced reel projects
- Rod manufacturers for technique-specific rod development
- Lure factories for new molds
- Fishing line manufacturers for braided-line programs
A one-stop fishing tackle supplier can be more efficient when you need rods, reels, lures, lines and accessories together.
This can reduce communication, consolidation and sourcing complexity.
2. Confirm OEM and ODM Capability
Do not assume every fishing tackle manufacturer provides the same level of customization.
Ask whether the supplier can provide:
- Logo printing
- Product color customization
- Custom packaging
- Material changes
- Component changes
- Custom specifications
- New molds
- Prototype development
There is a major difference between simply adding a logo and developing a new product.
3. Understand MOQ Before Sampling
MOQ varies significantly by fishing tackle category.
A stock model may be available in small quantities, while a fully customized fishing reel, fishing rod or lure may require a much larger production order.
Before paying for samples, clarify:
- Sample quantity
- Sample cost
- Production MOQ
- MOQ per color
- Packaging MOQ
- Logo MOQ
This prevents problems after product testing.
4. Evaluate Samples as Production References
A fishing tackle sample should not only look good.
Buyers should test the product under realistic conditions.
For fishing rods, inspect:
- Blank straightness
- Guide alignment
- Action
- Power
- Handle assembly
- Reel seat
- Finish
For fishing reels, inspect:
- Gear smoothness
- Drag performance
- Anti-reverse
- Bail or clutch operation
- Handle play
- Casting
- Load performance
For fishing lures, inspect:
- Swimming action
- Hook quality
- Paint durability
- Weight consistency
- Hardware strength
The approved sample should become the quality reference for mass production.
5. Ask About Quality Control
A supplier should be able to explain its QC process clearly.
Important stages may include:
- Incoming material inspection
- Production inspection
- Assembly inspection
- Functional testing
- Appearance inspection
- Final random inspection
- Packaging inspection
For customized products, buyers should also request production photos, inspection records or videos when necessary.
6. Confirm Realistic Lead Time
Do not evaluate a supplier only by the shortest promised delivery date.
A realistic lead time is better than an unrealistic promise.
Ask separately about:
- Sample lead time
- Packaging lead time
- Production lead time
- Custom component lead time
- Shipping time
Certain components, custom molds and premium accessories may significantly increase production time.
7. Compare Total Cost, Not Only Unit Price
A lower unit price does not always mean a lower purchasing cost.
Consider:
- Product defect rate
- Packaging
- Freight
- Replacements
- Communication efficiency
- MOQ
- Inventory pressure
- Product consistency
For long-term buyers, reliability can be more valuable than a small difference in unit cost.
One-Stop Supplier vs Specialist Factory: Which Is Better?
There is no single correct answer.
Choose a specialist factory when:
- One product category is strategically important
- You need deeper engineering
- You need proprietary molds
- Your order volume is large enough
Choose a one-stop fishing tackle supplier when:
- You need multiple product categories
- You want to consolidate shipments
- You are developing a new fishing brand
- You want fewer suppliers to manage
- Your quantities are distributed across several product categories
Many importers use both approaches: specialist factories for key products and an integrated supplier for broader product sourcing.
Questions to Ask Before Requesting a Fishing Tackle Quote
Before contacting a supplier, prepare as much information as possible.
A useful RFQ should include:
- Product type
- Target market
- Target retail or wholesale price
- Quantity
- Required specifications
- Logo requirements
- Packaging requirements
- Target delivery date
- Shipping destination
- Reference photos or drawings
The more complete the RFQ, the more accurate the quotation.
FAQ
1.Who Are The Largest Fishing Tackle Manufacturers In China?
China has several large fishing tackle manufacturers, particularly in Weihai, Shandong. Companies such as Guangwei and Huanqiu have extensive fishing rod manufacturing capacity, while other manufacturers specialize in reels, lures or fishing line. The best supplier depends on the product category and purchasing requirements.
2.Where Are Most Fishing Tackle Manufacturers In China Located?
Weihai, Shandong is one of China’s largest fishing tackle manufacturing clusters, especially for fishing rods and related tackle. Ningbo and other coastal manufacturing regions also have important fishing reel and fishing tackle factories.
3.Can Chinese Fishing Tackle Manufacturers Produce Private-Label Products?
Yes. Many Chinese manufacturers provide OEM and private-label services, including custom logos, colors, packaging and product specifications. More complex ODM projects may also include structural design, molds and new product development.
4.What Is The Typical MOQ For OEM Fishing Tackle?
MOQ depends on the product and customization level. In-stock products may have low or no MOQ, while customized fishing rods, reels, lures and packaging normally require higher minimum quantities. Buyers should confirm MOQ before requesting samples.
5.Should I Buy Directly From A Factory Or Use A One-Stop Supplier?
If you purchase one product category in high volume, a specialist factory may be the better option. If you purchase rods, reels, lures, lines and accessories together, a one-stop supplier may reduce sourcing and shipment complexity.
Conclusion
China has a highly developed fishing tackle manufacturing industry, but different suppliers have very different strengths.
Some manufacturers focus on large-scale fishing rod production, while others specialize in fishing reels, lures, fishing line or carbon-fiber products. Buyers should therefore select suppliers based on product specialization, OEM capability, quality requirements, MOQ and long-term sourcing strategy rather than simply comparing prices.
For importers, wholesalers and fishing brands sourcing multiple product categories, working with an integrated fishing tackle supplier can simplify product development and purchasing.
Fantan Fishing provides B2B sourcing and OEM/ODM support for fishing rods, reels, lures, lines, hooks and accessories, helping overseas buyers develop and consolidate fishing tackle product ranges through one supplier.